From the funniest pieces, the brightest and those that leave us breathless. A guide to buying and treasuring jewelry year-round, regardless of the seasons. The world of jewelry continues to shine , even as Covid forced us to spend almost two years at home. Although the jewelry industry has had to redefine its methods due to quarantines and travel restrictions, many of us seem to be back.

We are ready to buy and wear incredible jewelry , although restaurants and social events have been restricted, it is worth adding a forceful piece in that call via Zoom, that is the center of conversation between colleagues. The need to add pieces of jewelry that add joy to our lives is on the rise. Although jewelry trend cycles are much slower than fashion, we cannot deny that there is a need to change and try new pieces full of color and fun.

Sophie Quy, Vice President of Threads Styling, says that ‘dopamine clothing’ – that is, the kind that excites and agitates us – also includes the jewelry you wear. The trend also dictates that the clientele be carried away by pieces with bright colors such as those by Anabela Chan, Marie Lichtenberg and Savolinna.

Thanks to the return of the trends of the 2000s , widely extended by celebrities such as Bella Hadid and Dua Lipa , fun is the nerve center of decision-making when buying. Options range from hearts, smiley faces, and even Brent Neale’s mushrooms. For Mie Ejdrup, co-founder of Finematter, 2022 will be the year that reinforces the desire to reward ourselves above all else with jewelry . ‘It’s like we’re ready to break any age-old rules of style and tradition, to move towards one central idea: jewelry should be very personal and fun at the same time,’ she says.

Jewelry has always been an emotional shopping segment. But apparently, now more than ever, we are really willing to show who we are through accessories. Whether they are with zodiac sign charms , gems according to the month of birth or initials on the neck , ears and fingers.

People look for a talisman, something to hold on to and make them feel secure in uncertain times. Another important aspect is positive messages. For example, MatchesFashion buyer Tanika Wisdom believes that ‘Lauren Rubinski and Rosa de la Cruz mantras of positivity will be perfect’, especially to meet the needs of consumers this year.

Sustainable and Sustainable Jewelry

For jeweler Ana Khouri this year it’s about following less trends and finally bringing about change (between jewelers and jewelry lovers) in order to achieve a more sustainable purchasing and design process . This may involve finding better production methods that are kind to the environment, or to the communities from which these precious materials are extracted.

‘Everyone is more aware of the environment and the way we live, produce and consume’, says the designer. ‘At Ana Khouri we only work with gold extracted from fair mining processes , as well as gems of responsible and sustainable origin .’ rosewood Her new collection for The Row uses recycled vintage from an old trunk in her family’s home in São Paulo.

Many jewelers have detected that their customers are very receptive to the efforts of the creators to recycle their pieces with little use; In the same way, they notice that customers prefer to wear old or vintage jewelry, instead of new pieces.

Josephine Odet, VIP shopping and sales leader at Omneque, says that films and series such as ‘House of Gucci’ and ‘And Just Like That…’ have increased public interest in jewelry vintage . In fact, she says, customers are opting for “accessible rarities,” such as Victorian skull rings, which are unique but don’t cost a fortune.

Kimai, a diamond lab , recently launched ‘Second Life’, a service that allows clients to restore old pieces or completely redesign them to create something new. ‘After speaking with our customers and our community, we realized that many have hundreds of pieces gathering dust in their jewelry boxes , so we wanted to offer them an option. That’s how this ‘second life’ service was born’, says Jessica Warch, co-founder of the firm.

‘I think people are now looking to shop smarter. They make conscious decisions and invest in pieces that ‘last a lifetime’, being designed with high-quality materials ,’ says Ejdrup of Finematter. This online store received very positive responses from customers when offering its ‘Renew and Recycle’ services, last September 2021. With this program they seek to encourage circular thinking, as well as conscious consumption among owners of high-value items.

Another trend that is here to stay: the purchase of high-quality jewelry via the Internet . Even large pieces that in the past required the client to travel and be measured in real life. ‘Since 2019 we have seen our jewelry category strengthen, even at triple digits; and that of High Jewelery , in double digits’, affirms Wisdom of MatchesFashion.

In other companies, such as Threads Styling, they affirm that jewelry is one of the fastest growing categories (40% in 2020). Quy says that social media followers drive trends by supporting and requesting pieces from jewelers like Ananya, who is not afraid to show her creative influence, as well as all the glitz behind the scenes, when creating her pieces of jewelry. she.

In the long term, according to a recent State of Fashion report carried out by Business of Fashion and the firm McKinsey & Company, it is estimated that global jewelry sales will grow from 13% to 18% and even reach 25% between 2019 and 2025. In this way, a not inconsiderable sum of between 60 and 80 billion dollars will be accumulated as a result of jewelry transactions.

But here we are… If you are wondering what are the trending pieces of jewelry in 2022 , here Vogue has prepared a guide for you to shine this year:

Dopamine outfit

The trend dictates that you should look for forceful, colorful pieces that make you laugh. Sparkle-drenched chains are the trend of the moment, according to Libby Page, Senior Editor at Net-a-Porter and offering brands like Gigi Clozeau, Pascale Monvoisin, Brent Neale and Sydney Evan, who don’t hesitate to create playful jewelry with new materials such as ceramic, links, diamonds and precious stones.

Mix it all up

Are you team gold or team silver? Minimalism or Maximalism? Symmetric or asymmetric? The good news is that you can be anything you want to be in 2022. The only rule is that there are no rules. Ejdrup of the firm Finematter says that mixing your metals in 2022 is the best trend. Whether by mixing two-tone pieces in the best style of Charlotte Chesnais, Delfina Delettrez or the famous Trinity de Cartier ring.

For his part, Page adds that the trend of ‘messy’ necklaces will continue this year. ‘More is more’ and the mixes are as endless as your imagination. You can add chunky chains and earrings by Lauren Rubinski and Anita Ko.

The truly blunt pieces of jewelry

The fashion influence of the 1970s and 1980s (just look at the Saint Laurent Spring/Summer 2022 show) encourages a rejection of delicate, minimalist jewelry in favor of statement pieces that aren’t afraid of being over the top.

For Threads Styling’s VIP clients, this means forceful pieces of great value, made by independent designers from the world of High Jewelery such as Suzanne Kalan and Nikos Koulis. “People are dressing up again and want to have fun after the last two years,” Quy says. For those of us with smaller wallets, there are plenty of ways to make a big buy, whether it’s in the form of a colorful earring or a statement sculptural ring.

Time to have fun

Our love for fun pieces doesn’t end. Citing the fantastic Gen Z plastic trend we saw in 2021, MatchesFashion’s Wisdom claims that fun pieces were only popular in fashion jewelry , but are now part of the world of High Jewelry , with novelty pieces courtesy of Alison Lou and Yvonne Leon.

Emotional pieces

‘We have seen an increase in interest in custom pieces. Initials, zodiac signs and birth month gems on rings. They’re a great conversation starter,’ says Miranda Rose Williams, VP of Designer Relations at Finematter. “It’s all about finding pieces that resonate with you,” says Quy, whether it’s a Marie Lichtenberg charm or a colorful Ananya bracelet.

Conscious consumption

are Jewelry consumers increasingly driven to make wise choices about their garments. The biggest challenge is ending greenwashing . ‘s advice We recommend you consult Vogue and start asking your jeweler key questions: where do you buy diamonds from and how is it possible to acquire a sustainable engagement ring.

There is no perfect answer, but demanding traceability and transparency of brands is key. You can also go vintage or recycle something you no longer use and transform it into the piece you will never take off. By 2025, according to the State of Fashion report, 20-30% of global fine jewelry sales will be influenced by sustainability issues, from environmental impact to ethical sourcing practices.